Black women riding the waves
The future of marketing on R&B radio rests in the hands of African-American women, according to data presented at Interep’s 7th Power of Urban Radio symposium held at New York’s Grand Hyatt.
During the research panel, “Black Consumers: Recent Changes in a Formidable Force,†Ken Smikle, president of Target Market News presented data compiled by the U.S. Census and Labor Bureau suggesting that the bulk of the African-American community’s spending dollars comes from the female sector.
According to Smikle, women own 40% of the businesses owned by African-Americans, while more black women have entered the work-force over the last 10 years than in any previous period. This translates into more buying force for black women overall…more
