Hotels offer minorities incentives to buy (usatoday.com)
July 26th, 2005 Posted in Uncategorized
The hotel industry is stepping up efforts to recruit minority franchisees whose groups have traditionally been left out.
Once limited to occasional seminars at ethnic conferences, industry outreach now involves dangling real dollars in front of African-Americans, Hispanics and Native Americans who show promise as hotel owners and operators.
Choice Hotels International, InterContinental and Marriott have introduced incentives in the past year. Incentives for investor groups that are at least 51% owned by members of targeted minority groups range from waiving expensive application fees to temporarily lowering royalty fees. Hotels also provide extensive training and give minority franchisees first crack at newly for-sale properties. (more…)
