$2.3 billion spent to get your attention
Advertising Spending Targeting African American Consumers Exceeds $2.3 Billion Annually, Nielsen Reports
By: PR Newswire
NEW YORK, Jan. 29 /PRNewswire/ — In its first 12-month analysis of advertising spending on media outlets that reach African American consumers, The Nielsen Company reported today that spending for the period October 1, 2006 through September 30, 2007 totaled $2.3 billion. The Nielsen African American ad spending analysis covers over 22,000 national, regional and local advertisers, across 130+ media vehicles.
African American Spending by Medium
Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, tracked 5 individual media for this analysis: Local Radio, National Magazine, National Cable TV, Network TV and Syndication TV. Local Radio reported the greatest amount of spending on African American targeted media at $805 million dollars, comprising 35% percent of total spending.
National Cable TV reported the largest ad growth with 14.5% during this period. This growth is the result of a number of factors including: Year over year growth for BET, the inclusion of TV One in the Nielsen Monitor-Plus service as of January 2007, as well as a number of high profile TV programs such as “House of Payne” on TBS, “Being Bobby Brown” on Bravo, “Flavor of Love” on VH1, and “Making the Band” on MTV.
“We think it is terrific that Nielsen has undertaken this analysis, demonstrating their desire to increase their reporting of ethnic advertising. It’s the first-time that such a comprehensive analysis of advertising spending to reach African Americans has been undertaken,” said Deborah Gray-Young, Vice President & Director of Media Services for Chicago-based E. Morris Communications. “This is an excellent first step, and we look forward to seeing the number of media included increase in future analysis.” (more…)
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